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  <url>
    <loc>http://www.mcarrichner.com/photographs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366116120678-091PN4RNY79JQQASTOO4/Patagonia_Cover_rev.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>PATAGONIA BROCHURE In 2004, Goldman Sachs acquired 680,000 acres of beautiful wilderness in Tierra del Fuego, Chile and determined that this huge tract of land be preserved by transferring ownership of it to the Wildlife Conservation Society. This highly visible brochure was used by the office of Henry M. Paulson, Jr. Chairman and CEO of Goldman Sachs and Steven E. Sanderson, President and CEO of the Wildlife Conservation Society to announce this first public and private sector alliance on this large a scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366115459879-0JW3UQSSC0QTNWVY99V6/Patagonia_Spread2_rev.jpg</image:loc>
      <image:title>PRINT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366116181236-6TLTFRUIXF8YWVFVKMYH/Patagonia_Spread1_rev.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>PATAGONIA BROCHURE In 2004, Goldman Sachs acquired 680,000 acres of beautiful wilderness in Tierra del Fuego, Chile and determined that this huge tract of land be preserved by transferring ownership of it to the Wildlife Conservation Society. This highly visible brochure was used by the office of Henry M. Paulson, Jr. Chairman and CEO of Goldman Sachs and Steven E. Sanderson, President and CEO of the Wildlife Conservation Society to announce this first public and private sector alliance on this large a scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366115459879-0JW3UQSSC0QTNWVY99V6/Patagonia_Spread2_rev.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>PATAGONIA BROCHURE In 2004, Goldman Sachs acquired 680,000 acres of beautiful wilderness in Tierra del Fuego, Chile and determined that this huge tract of land be preserved by transferring ownership of it to the Wildlife Conservation Society. This highly visible brochure was used by the office of Henry M. Paulson, Jr. Chairman and CEO of Goldman Sachs and Steven E. Sanderson, President and CEO of the Wildlife Conservation Society to announce this first public and private sector alliance on this large a scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366116697618-9Q69DSK8HNU11RVA3V9E/NewHudsonStreet_cover.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>HUDSON STREET SERVICES SALES KIT Hudson Street, a Goldman Sachs independent research business, made up of eleven different information providers, sought a mark and sales kit separate from the Goldman Sachs brand. The kit needed to be flexible in order to accommodate these various sources. A gritty visual style successfully reflected the boutique energy of the firm, as well as distinguished it from the main bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366117249038-26QQ71F2RQ0QP0BYRXJ6/NewHudsonStreetSpread.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>HUDSON STREET SERVICES SALES KIT Hudson Street, a Goldman Sachs independent research business, made up of eleven different information providers, sought a mark and sales kit separate from the Goldman Sachs brand. The kit needed to be flexible in order to accommodate these various sources. A gritty visual style successfully reflected the boutique energy of the firm, as well as distinguished it from the main bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366137394888-ZMWJH62L84IFBW9JIHL7/Diversity_cover.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>DIVERSITY BROCHURE This highly visible brochure celebrated the seventh Goldman Sachs business principle, which marks the bank's position on diversity and leverages the principle's concluding words, "we must be," to communicate the message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366137449309-K27JU6FZ7ANGT42I8XLF/Diversity_spread1.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>DIVERSITY BROCHURE This highly visible brochure celebrated the seventh Goldman Sachs business principle, which marks the bank's position on diversity and leverages the principle's concluding words, "we must be," to communicate the message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366137504781-1ZJDFONLVSU9B4OFCOYN/Diversity_spread2.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>DIVERSITY BROCHURE This highly visible brochure celebrated the seventh Goldman Sachs business principle, which marks the bank's position on diversity and leverages the principle's concluding words, "we must be," to communicate the message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366124870721-0YGP0WVT7PO56KJS5LEB/MorganSTcover_rev.jpg</image:loc>
      <image:title>PRINT - Client: J.P. Morgan</image:title>
      <image:caption>SHORT-TERM FIXED INCOME INVESTMENT BROCHURE This brochure graphically borrows the elements of a timeline to communicate the dynamic of short-term fixed income investing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366124891857-SC97W5EU4WOD9OWN0BLB/MorganSTspread1_rev.jpg</image:loc>
      <image:title>PRINT - Client: J.P. Morgan</image:title>
      <image:caption>SHORT-TERM FIXED INCOME INVESTMENT BROCHURE This brochure graphically borrows the elements of a timeline to communicate the dynamic of short-term fixed income investing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366124915610-JG14Y4L42RDIHQ2X1CHN/MorganSTspread2_rev.jpg</image:loc>
      <image:title>PRINT - Client: J.P. Morgan</image:title>
      <image:caption>SHORT-TERM FIXED INCOME INVESTMENT BROCHURE This brochure graphically borrows the elements of a timeline to communicate the dynamic of short-term fixed income investing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366120937908-EA2Q8ENKYIQA4HOKJSMV/QUODGiveaway_cover.jpg</image:loc>
      <image:title>PRINT - Client: UBS</image:title>
      <image:caption>UBS QUOD STUDIO TRADE SHOW GIVEAWAY To help advertise the release of it's award-winning iPad tablet app, UBS QUOD Studio, the Swiss bank sought a promotional item to giveaway at trade shows. Designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines, the giveaway is a box which houses a silver wire mandala which can be manipulated into many varying shapes, suggesting how flexibly the app customizes algorithmic solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366120979788-Z07XWBIKPTF5X73AEN4M/QUODGiveaway_spread2.jpg</image:loc>
      <image:title>PRINT - Client: UBS</image:title>
      <image:caption>UBS QUOD STUDIO TRADE SHOW GIVEAWAY To help advertise the release of it's award-winning iPad tablet app, UBS QUOD Studio, the Swiss bank sought a promotional item to giveaway at trade shows. Designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines, the giveaway is a box which houses a silver wire mandala which can be manipulated into many varying shapes, suggesting how flexibly the app customizes algorithmic solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366124041810-HPS1JGUENOQX72NCQJXD/structured_cover.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>STRUCTURED PRODUCTS SALES KIT An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366124087175-7J50SZSVJOYRQPGBMXBG/structured_spread.jpg</image:loc>
      <image:title>PRINT - Client: Goldman Sachs</image:title>
      <image:caption>STRUCTURED PRODUCTS SALES KIT An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/paintings</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1587490277430-GEHYQT6U7FJR9MW3J1IO/QuodStudio_1.jpg</image:loc>
      <image:title>DIGITAL - Client: UBS</image:title>
      <image:caption>UBS QUOD STUDIO Partially a positioning challenge, partially a naming assignment, partially a design undertaking—the look and feel of UBS QUOD Studio, the Financial News 2013 Editor's Choice Award winner, iPad tablet app— was designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines. QUOD Studio was designed within the overarching naming and positioning developed for the Swiss Bank's execution and consulting platform, UBS Quant on Demand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1587490277430-GEHYQT6U7FJR9MW3J1IO/QuodStudio_1.jpg</image:loc>
      <image:title>DIGITAL - Client: UBS</image:title>
      <image:caption>UBS QUOD STUDIO Partially a positioning challenge, partially a naming assignment, partially a design undertaking—the look and feel of UBS QUOD Studio, the Financial News 2013 Editor's Choice Award winner, iPad tablet app— was designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines. QUOD Studio was designed within the overarching naming and positioning developed for the Swiss Bank's execution and consulting platform, UBS Quant on Demand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1587490319011-HTS3AMRUBWS30R9H5FW4/QuodStudio_2.jpg</image:loc>
      <image:title>DIGITAL - Client: UBS</image:title>
      <image:caption>UBS QUOD STUDIO Partially a positioning challenge, partially a naming assignment, partially a design undertaking—the look and feel of UBS QUOD Studio, the Financial News 2013 Editor's Choice Award winner, iPad tablet app— was designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines. QUOD Studio was designed within the overarching naming and positioning developed for the Swiss Bank's execution and consulting platform, UBS Quant on Demand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366104924047-90KOS63BJH1Z0T8B1PVI/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Goldman Sachs</image:title>
      <image:caption>10,000 WOMEN SITELET Designed as part of a multi-pronged campaign including ads, press materials, web banners and signage, this sitelet helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366105061150-PRR7NUHDVLHCU0GYNOEI/Sitelet-files3.jpg</image:loc>
      <image:title>DIGITAL - Client: Goldman Sachs</image:title>
      <image:caption>10,000 WOMEN SITELET Designed as part of a multi-pronged campaign including ads, press materials, web banners and signage, this sitelet helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366112560792-4JRV8QFKV5J3QLE4RNWO/Firstjob.jpg</image:loc>
      <image:title>DIGITAL - Client: Goldman Sachs</image:title>
      <image:caption>RECRUITMENT CAMPAIGN Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included ads, posters, web banners and these HTML-coded emails. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology—presented with a fresh palette of colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant had never done before.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366112683799-QJUH6AZH231EYGIEZ4BE/Leaders.jpg</image:loc>
      <image:title>DIGITAL - Client: Goldman Sachs</image:title>
      <image:caption>RECRUITMENT CAMPAIGN Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included ads, posters, web banners and these HTML-coded emails. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology—presented with a fresh palette of colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant had never done before.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366113564640-7A5GVQTXT6ICQ9C71KO0/Launch.jpg</image:loc>
      <image:title>DIGITAL - Client: Goldman Sachs</image:title>
      <image:caption>RECRUITMENT CAMPAIGN Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included ads, posters, web banners and these HTML-coded emails. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology—presented with a fresh palette of colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant had never done before.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1587409048785-OIHB1GSMPMIV14Z89PGP/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Cushman &amp; Wakefield</image:title>
      <image:caption>161 FIFTH AVENUE WEBSITE All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1587414115373-ZVU5W4QCUYPPJVVOF3M4/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Cushman &amp; Wakefield</image:title>
      <image:caption>161 FIFTH AVENUE WEBSITE All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1587414495480-E80S1KD13BHCSCD2BAYO/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Cushman &amp; Wakefield</image:title>
      <image:caption>161 FIFTH AVENUE WEBSITE All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1588354454670-FP7LZHZ827COG35QAFWV/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Cushman &amp; Wakefield</image:title>
      <image:caption>161 FIFTH AVENUE EMAIL CAMPAIGN All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1588354490790-ST6QLOD60YOZTHUE1IS8/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Cushman &amp; Wakefield</image:title>
      <image:caption>161 FIFTH AVENUE EMAIL CAMPAIGN All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1588354544739-B6L555CEK66PU29GFJ8U/Sitelet-files_2.jpg</image:loc>
      <image:title>DIGITAL - Client: Cushman &amp; Wakefield</image:title>
      <image:caption>161 FIFTH AVENUE EMAIL CAMPAIGN All six floors of this elegant renaissance Italianate brownstone building, designed by one of the most fashionable architects of the mid-1800’s and located in the heart of NYC’s bustling Flatiron District, had become entirely available for the first time in history. “Unique space, unique venue, unique opportunity,” became a three-part value proposition for a special listing seeking to emphasize it’s history less and appear more modern.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/campaigns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1377993537724-MZNVY8UCXBMWH1KNJANN/SteamPocket_150dpi.jpg</image:loc>
      <image:title>CAMPAIGNS</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1378156851892-C9237MNRH491L0YUP3DO/pfizer_ad_1.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Pfizer</image:title>
      <image:caption>CORPORATE BRAND CAMPAIGN The look and feel of this corporate brand ad uses duality in design to help express Pfizer's commitment to improving health conditions around the world, regardless of socio-economics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1378149364913-X9BX3QJT6ADRPO54DJJL/pfizer_ad_2.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Pfizer</image:title>
      <image:caption>CORPORATE BRAND CAMPAIGN The look and feel of this corporate brand ad uses duality in design to help express Pfizer's commitment to improving health conditions around the world, regardless of age.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1377993537724-MZNVY8UCXBMWH1KNJANN/SteamPocket_150dpi.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Shark</image:title>
      <image:caption>STEAM POCKET MOP AD Shark sought to elevate it's image from an informercial success story to a national brand. This campaign went a long way to this end, as well as tripling holiday sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1377993446343-Y26BM5QA9OK9GG4C0HO2/LiftAway_150dpi.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Shark</image:title>
      <image:caption>NAVIGATOR LIFT-AWAY AD Shark sought to elevate it's image from an informercial success story to a national brand. This campaign went a long way to this end, as well as tripling holiday sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1378144654499-XEN6K8ZWP440KYKJO2A7/SteamPocketframe.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Shark</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1378144059153-LSMULTHTDC3LNTBO8VCW/LiftAway2.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Shark</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1365094748072-2IP1TNIOCZ9OA7M7BCTV/New-Yorker-7.875x10.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>"10,000 WOMEN" CAMPAIGN Designed as part of a multi-pronged campaign including a sitelet, press materials, web banners and signage, this ad helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding. It ran in the New Yorker, the New York Times, the Washington Post, the Wall Street Journal, the Herald Tribune, Financial Times and globally around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1365445187865-PE7ZFGJ779ZFWA2EWTXY/Folder-Matrix-2.27.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>"10,000 WOMEN" CAMPAIGN Designed as part of a multi-pronged campaign including a sitelet, press materials, web banners and signage, this press kit helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366126522743-50V0EF3XXGTUQ3SZH0ET/subavisory-ad.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>ASSET MANAGEMENT CAMPAIGN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366126544104-B8JG575Y3IL6306BLJDU/GSAM-Ad.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>ASSET MANAGEMENT CAMPAIGN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366127114379-PF6JL5PI9KMBJX351KUG/Diversity_Ad.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>DIVERSITY AD CAMPAIGN An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone. This ad uses patterns to illustrate diversity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1366127148549-3N3NAIJ5TWKLSG10X1ET/Diversity_Ad2.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>DIVERSITY AD CAMPAIGN An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone. This ad uses words describing Goldman's principles brought together for the ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1365697791998-MLH4YSCSFC818GMCEJ60/recruitcomp3.jpg</image:loc>
      <image:title>CAMPAIGNS - Client: Goldman Sachs</image:title>
      <image:caption>RECRUITMENT CAMPAIGN Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included emails, posters web banner and these ads. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology,  presented with fresher palette colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant hand never done before.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721676397205-2ZT0QGI15NTDWOUP9XOK/image-asset.jpeg</image:loc>
      <image:title>PHOTOGRAPHY - 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721674082000-0QIUK0GO44TDD2H5AR3H/161+Fifth_FifthFacade.jpg</image:loc>
      <image:title>PHOTOGRAPHY - The Fifth Avenue facade at 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721674169589-LWPXHQ4QUTIJNWU3GXIU/161_BwyFacade.jpg</image:loc>
      <image:title>PHOTOGRAPHY - The Broadway facade at 161 Fifth Aveue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721674326416-XL99C3HXMXQZSD8C0B1K/161Fifth_Corner_2.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A corner view at 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721674861363-E021WFXFJ0NLJ4KMBKP0/161_Columns_150dpi.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A detail of the cast iron columns at 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721675005464-5RZA9J2YHVMT3NF3UIW1/161Fifth_Opportunity.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A busy neighborhood at 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721675114146-JN5Y0M0WSRM0JTVBI3T5/DSCN1925.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A view from the roof at 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721675181882-3H3G3JSX4M3V3687TM21/FifthAveClock_150.jpg</image:loc>
      <image:title>PHOTOGRAPHY - The Fifth Avenue Clock near 161 Fifth Avenue, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721675274860-0MJYO7BHQAVGWUSKBYNQ/161Fifth_1598.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A 161 Fifth Avenue marketing photo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721676153642-BWM3AVQQ0EVG0V04B7L5/161Fifth_1609_venue2.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A 161 Fifth Avenue marketing photo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721676273120-VS2B3QAI7J50WWE2TJ6A/DSCN1606.jpg</image:loc>
      <image:title>PHOTOGRAPHY - A 161 Fifth Avenue marketing photo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721679060053-RGPM3BJMJV00DYVJ0TE5/IMG_6299.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Nassau County Police Department Center For Training &amp; Intelligence, Garden City, NY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721679563598-IGNLDSPK71S2CXJB036G/IMG_6293.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Nassau County Police Department Center For Training &amp; Intelligence, Garden City, NY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721679597685-8Z6IB1K9HWRC6WQOFU4K/IMG_6297.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Nassau County Police Department Center For Training &amp; Intelligence, Garden City, NY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721679633419-N4RHY6HW219J9YXKY4YK/IMG_6158.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Nassau County Police Department Center For Training &amp; Intelligence, Garden City, NY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721679794042-5CCHSNF824G1IHNQUPZE/20220830_160611306_iOS.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Indoor pool at 456 Greenwich Hotel, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721679875201-J3ADJN80W3H8V20RSERV/20220830_162045228_iOS.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Mechanical room at 456 Greenwich Hotel, NYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721680005339-WCJCHWO3FIUO15C9JEQH/IMG_8036.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Courtyard at 11 Park Drive, Wyandanch Village, Wyandanch, NY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1721681443335-J9UQHX8I7JLJ85RQSW4M/Tioga_Gas_Plant__0438_R.jpg</image:loc>
      <image:title>PHOTOGRAPHY - Tioga Gas Plant, Tioga, ND</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-08</lastmod>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/515379f6e4b0807a0dce2226/1507679056444-PJNAF2R9GQN87YYNCHAW/DSCN3029_color_Square.jpg</image:loc>
      <image:title>CONTACT</image:title>
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  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360346261134-93FE6EFAQC7O3V73G6UD/skateboard_orange_stripe_2.jpeg</image:loc>
      <image:title>Vintage Boards</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/coney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360346261134-93FE6EFAQC7O3V73G6UD/skateboard_orange_stripe_2.jpeg</image:loc>
      <image:title>Vintage Boards - Coney</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/nash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360346138696-7910VWQ7R9DUH699BE80/20120606-123840.jpeg</image:loc>
      <image:title>Vintage Boards - Nash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360346143926-BSGGZCKCJ5NRW5S6NYCW/20120606-123850.jpeg</image:loc>
      <image:title>Vintage Boards - Nash</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/atetc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360269998683-Z6A8QL2JWKFWBS38CIMQ/atetc-skateboarding-history-vintage-1960s.jpeg</image:loc>
      <image:title>Vintage Boards - Etc.</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/roller-derby-clay-wheels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360269550196-QZW0UCZ7MVG7CXP8NFGN/il_fullxfull.406105197_2syd.jpeg</image:loc>
      <image:title>Vintage Boards - Clay</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/hawthorne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360269513802-PJQQ30YNAIXWZ5DBWUOO/il_fullxfull.413078862_d4rc.jpeg</image:loc>
      <image:title>Vintage Boards - Hawthorne</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/zipees-sidewalk-surfboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360269372073-GFR7I33ZQ9FMKOFEVSET/il_fullxfull.306759235.jpeg</image:loc>
      <image:title>Vintage Boards - Sidewalk Surfboard</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/roller-derby-no-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360270369792-IIWC4QWEJX3R5OSNQ4AT/il_fullxfull.368381333_4tzs.jpeg</image:loc>
      <image:title>Vintage Boards - No. 10</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/1976</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360268013483-1HAFESNYCZ4VWY3TZBYI/grentec-gt-spoiler-vintage-skateboard-.jpeg</image:loc>
      <image:title>Vintage Boards - 1976</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mcarrichner.com/vintage-boards/continental-vintage-skateboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360266928909-0FEEMHS38KWJCRPQES21/il_fullxfull.263683969.jpeg</image:loc>
      <image:title>Vintage Boards - Continental</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360266928980-O390BQ1ASXWP5TPJ1266/il_fullxfull.263683967-1.jpeg</image:loc>
      <image:title>Vintage Boards - Continental</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4f9adbe124ac5df956fdf900/1360266928861-4ZK1JYF0FBQDWFTNYQ6G/il_fullxfull.263714934.jpeg</image:loc>
      <image:title>Vintage Boards - Continental</image:title>
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</urlset>

